Case | Energy & Mobility
On the sunny side: thought leadership for the energy transition
The task
As an agency with a background in technology, the energy transition plays a major role for us. Whether PR support for a market entry or a product launch, the desire for more visibility in an increasingly competitive environment or thought leadership in the public debate: we support companies in numerous projects and campaigns relating to renewable energies and the mobility transition.
The biggest challenges: to work out individual, opinionated positions in contrast to the competition, to provide added value and new perspectives and to penetrate to the target groups in the confusion of current debates.
Selected references
Our approach
For our clients, we rely on a topic-based thought leadership approach to the current social and political situation surrounding the expansion of renewables. Based on a competitor analysis and a daily news radar, we define topic gaps and pitch approaches. In close contact with all important trade and business media as well as the daily press, we offer the right spokespeople for interviews, guest articles or commentaries.
In order to generate attention for such hotly debated topics as the energy transition, you need an individual approach that brings new aspects and insights into the debate. Issue jumps on specific occasions combined with expert knowledge create relevance here. In-house studies, for example among homeowners, with fresh questions generate news value.
Results
Selected coverage
There is a lot of movement in the energy and mobility sector. Our customers benefit from our very good market knowledge and insights into the needs and issues of end customers. We also have excellent contacts in the specialist and business media, so we can reliably provide event-driven or topic-driven media coverage.
Anita Haak, account manager and expert for energy and mobility
